Last updated:
July 18, 2023
Elizabeth Silva Correia

As we find ourselves standing just past the midway point of the year, it’s remarkable to reflect on the journey we’ve embarked upon thus far. This year has undoubtedly brought its fair share of busyness and challenges, but amidst the chaos, it has also presented us with an opportunity—a chance to pursue a better work-life balance. Today, I am excited to launch our Blog ( on the day my one year old daughter would have been born had she not decided to come early) and I thought what better way would there be than to talk a bit about the great Nelson Mandela, an iconic leader and symbol of hope.

Firstly, Let me introduce myself, most people call me Liz, some the occasional Lizzy, others sis, mommy or babe but technically my name is Elizabeth Silva Correia a Luso-South-African born in Madeira (yes translated it means wood) who is the highly caffeinated  proud founder and CEO of Vera Digital.  I embarked on this exhilarating journey to create a digital marketing agency that goes beyond the ordinary. At Vera Digital, we’re fueled by creativity, innovation, and an unwavering passion for helping businesses thrive in the digital realm. So, grab your favorite cup of coffee and join me today as we look at the extraordinary man that was Nelson Mandela.

Beyond his role as a political figure, Mandela’s life offers profound insights into the delicate art of balancing work, life, and astute business acumen. In this blog, I delve a bit  into the inspirational journey of Nelson Mandela, exploring how he navigated the demands of leadership, maintained personal well-being, and showcased his business prowess.

Table of Contents

The Power of Purpose and Perseverance

Nelson Mandela’s unwavering dedication to his cause serves as an enduring example of the power of purpose. In his pursuit of justice and the dismantling of apartheid, Mandela exhibited unyielding determination and resilience, even in the face of adversity. He understood that true success requires unwavering commitment, and his resolute focus on his mission allowed him to overcome seemingly insurmountable obstacles.

Work-Life Balance: Finding Harmony Amidst Commitments


While Mandela dedicated his life to his activism and political pursuits, he also recognized the importance of balancing work with personal well-being. Despite being imprisoned for 27 years, he managed to cultivate a rich inner life by nurturing his intellectual curiosity, engaging in physical exercise, and embracing a deep sense of spirituality. Mandela’s ability to find moments of solitude and introspection amid the chaos serves as a reminder that maintaining work-life balance is essential for sustained success and personal fulfillment.

Leading with Empathy and Emotional Intelligence:

Mandela’s leadership style was characterized by empathy, compassion, and an unwavering commitment to understanding others. His ability to connect with people from all walks of life and bridge divides demonstrated his exceptional emotional intelligence. By fostering a culture of inclusivity and genuine care for others, he not only earned the respect and loyalty of his followers but also set a precedent for effective leadership that transcends traditional business settings.

Strategic Vision and Negotiation Skills:

Nelson Mandela showcased remarkable business acumen during his presidency. He understood the importance of strategic vision, long-term planning, and effective negotiation. Mandela’s ability to navigate complex political landscapes, build coalitions, and forge compromises enabled him to bring about significant societal change. His approach to negotiation, characterized by respect, patience, and an unwavering focus on the greater good, offers valuable lessons for leaders in the business world.

Legacy of Ethical Leadership and Social Responsibility:

Nelson Mandela’s legacy extends far beyond political achievements; it encompasses his unwavering commitment to ethical leadership and social responsibility. He understood that businesses have the power to effect positive change and believed in the importance of using that influence responsibly. Mandela’s commitment to economic empowerment, social justice, and reconciliation serves as a blueprint for leaders and entrepreneurs aiming to build businesses that make a meaningful impact on society.


Nelson Mandela’s extraordinary journey exemplifies the timeless principles of work-life balance and business acumen. Through his unwavering dedication to his purpose, his ability to balance work with personal well-being, his empathetic leadership style, his strategic vision, and his commitment to ethical business practices, Mandela’s life serves as an inspiration for aspiring leaders and entrepreneurs worldwide. Let us draw upon his wisdom and embrace the lessons he imparted as we strive to create a harmonious balance between our professional endeavors and personal well-being, while making a positive impact on the world around us. As Mandela once said, “It always seems impossible until it’s done.”

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